Wah OLX Wah!

I can never agree with OLXs strategy of not following a campaign methodology. It looks like there are 10 different agencies working on the account. (There probably is!!) There is no connection between one and the other. This leads to confusion in the minds of the consumers who cannot recall which brand the ad was for! The whole purpose of advertising is beaten! 

Ideally there must have been two campaigns, one targeting buyers and one calling for buyers!

But amongst all this ruckus, there is one which I simply loved! 



Great idea! Hits the TG directly and drives home the message. The ad is sure to make you empathise with the parents! Brilliantly written and brilliantly shot! 

Nazraana Jewellery sells mothers!

Husband forgetting the wife's birthday has been taken to a next level. A very nice ad that shows how a mother saves her son on his wife's birthday. No excesses, nice acting, and a good edit. The ad ends with these words "Heera dene waalon ka dil bhi heere jaise hota hai"! Wow! 


But wait a minute, isn't the ad supposed to sell jewellery???!!! Why then does the ad end up selling the mother??!! 

A better closing line, in my view, would have been "Hamare heere, dene waalon ke dil ke jaise hoten hain"! This highlights the mother's goodness and equates the diamond to the mother's heart! Don't you agree? 

Hudson's Low Sugar Blood

Why can't people see the ads they have created in one full piece?????? 

The top of the ad talks about low sugar blood not coming in a box, and then there's a huge bottle of Hudson Canola Oil. So low sugar blood comes in a bottle and is called Hudson? 

Hire an agency, guys!! Or at least someone who can think!!

Style One, Meaning Many

What!!!!!! 

That was my first reaction when I saw the ad the first time (actually, every time after that too!). Buy 3, get 1 free! But what? People? That's the feeling I get from the ad. What exactly are they trying to sell? 

This ad would not have caught my attention if they had used just one model. Their idea, I'm sure, is to convey that they cater to the entire family. But ironically the matching 3 (3 models and 'Buy 3') is what causes the confusion, or rather makes the ad funny. 

And guys, the models look so pretentious that it is a put-off!!

Hire an agency guys!! 

Feel like a fool?

When you say 'feel like an eden meal today?', doesn't it mean 'are you feeling like you are food today'? 

Well I get the song! But in this context, it doesn't mean what it is meant to. Knock off the meal and then it will all make sense! See just what a word can do!!! 

Reason why people need ad agencies. In my career running an agency, I have come across many clients who think they are creative geniuses. If they think they can do the work of an agency, here's a guarantee to 'feel like a fool' later. 

Confused!

What do you think this ad is for? 
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A mobile? Some mobile store? 

I would love to say you are right! But you are not! Again, not your fault. Frankly I thought so too and then I was shocked when I saw the brand and the copy. See for yourself.

Isn't it commonsense to use a picture that highlights the product? Okay, not always. I know! But how can your ad/picture highlight another product? 

That's so wrong! Grossly misguiding picture, this! I have heard jewellers misguide you when it comes to purity, making charges, etc. But this is new. Either GRT didn't use an agency or the agency was so lost in the bigger scheme of things, that they missed this completely. 

Couldn't find out who the agency is now, though in 2012 JWT won the account. This surely doesn't look like JWT's work! 

Wah Daawat (LLP) Wah!

Impeccable copy, finest acting, inspiring frames and the absolute truth. Simply brilliant!



Food is a healer, binder and make-fonder in Indian families, and this has been beautifully captured here. Though this is the original 1 minute version, the 15/30 sec edits on TV also convey the same emotions with no loss of value. 

I have nothing else to say about this ad. I mean, what can I?! 

Lowe Lintas and Partners, kudos!