I don't know what the Volkswagen guys or the agency (DDB Mudra?) guys had in mind, but I'm assuming that this definitely was not their intention. Or was it?
Assuming it was not, and the idea was to show a chameleon not being able to take his eyes off the new Jetta, this should not have been the line. It should have said something like 'One cannot...'. The moment one reads 'You can't take your eyes off the New Volkswagen Jetta', he would either expect to see a human being or the car. Hope you get the drift!
Let us wait and watch how they build the campaign!
