Thursday 30 October 2014

Nazraana Jewellery sells mothers!

Husband forgetting the wife's birthday has been taken to a next level. A very nice ad that shows how a mother saves her son on his wife's birthday. No excesses, nice acting, and a good edit. The ad ends with these words "Heera dene waalon ka dil bhi heere jaise hota hai"! Wow! 


But wait a minute, isn't the ad supposed to sell jewellery???!!! Why then does the ad end up selling the mother??!! 

A better closing line, in my view, would have been "Hamare heere, dene waalon ke dil ke jaise hoten hain"! This highlights the mother's goodness and equates the diamond to the mother's heart! Don't you agree? 

Thursday 9 October 2014

Hudson's Low Sugar Blood


































Why can't people see the ads they have created in one full piece?????? 

The top of the ad talks about low sugar blood not coming in a box, and then there's a huge bottle of Hudson Canola Oil. So low sugar blood comes in a bottle and is called Hudson? 

Hire an agency, guys!! Or at least someone who can think!!

Style One, Meaning Many

What!!!!!! 

That was my first reaction when I saw the ad the first time (actually, every time after that too!). Buy 3, get 1 free! But what? People? That's the feeling I get from the ad. What exactly are they trying to sell? 

This ad would not have caught my attention if they had used just one model. Their idea, I'm sure, is to convey that they cater to the entire family. But ironically the matching 3 (3 models and 'Buy 3') is what causes the confusion, or rather makes the ad funny. 

And guys, the models look so pretentious that it is a put-off!!

Hire an agency guys!!