When you say 'feel like an eden meal today?', doesn't it mean 'are you feeling like you are food today'?
Well I get the song! But in this context, it doesn't mean what it is meant to. Knock off the meal and then it will all make sense! See just what a word can do!!!
Reason why people need ad agencies. In my career running an agency, I have come across many clients who think they are creative geniuses. If they think they can do the work of an agency, here's a guarantee to 'feel like a fool' later.
It's just that. An Observatory. A decade+ experience in the world of advertising can, if not anything else, teach you to identify ads--good and bad, the moment you see it. Since it is all about 'creativity', as they say, it becomes more important that one knows what he should not do.
Wednesday, 24 September 2014
Monday, 8 September 2014
Confused!
What do you think this ad is for?
.
.
.
A mobile? Some mobile store?
I would love to say you are right! But you are not! Again, not your fault. Frankly I thought so too and then I was shocked when I saw the brand and the copy. See for yourself.
Isn't it commonsense to use a picture that highlights the product? Okay, not always. I know! But how can your ad/picture highlight another product?
That's so wrong! Grossly misguiding picture, this! I have heard jewellers misguide you when it comes to purity, making charges, etc. But this is new. Either GRT didn't use an agency or the agency was so lost in the bigger scheme of things, that they missed this completely.
Couldn't find out who the agency is now, though in 2012 JWT won the account. This surely doesn't look like JWT's work!
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