Confused!

What do you think this ad is for? 
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A mobile? Some mobile store? 

I would love to say you are right! But you are not! Again, not your fault. Frankly I thought so too and then I was shocked when I saw the brand and the copy. See for yourself.

Isn't it commonsense to use a picture that highlights the product? Okay, not always. I know! But how can your ad/picture highlight another product? 

That's so wrong! Grossly misguiding picture, this! I have heard jewellers misguide you when it comes to purity, making charges, etc. But this is new. Either GRT didn't use an agency or the agency was so lost in the bigger scheme of things, that they missed this completely. 

Couldn't find out who the agency is now, though in 2012 JWT won the account. This surely doesn't look like JWT's work!