I can never agree with OLXs strategy of not following a campaign methodology. It looks like there are 10 different agencies working on the account. (There probably is!!) There is no connection between one and the other. This leads to confusion in the minds of the consumers who cannot recall which brand the ad was for! The whole purpose of advertising is beaten!
Ideally there must have been two campaigns, one targeting buyers and one calling for buyers!
But amongst all this ruckus, there is one which I simply loved!
Great idea! Hits the TG directly and drives home the message. The ad is sure to make you empathise with the parents! Brilliantly written and brilliantly shot!
Like :) ;)
ReplyDeleteThanks for the wonderful article and brilliant ideas and strategies posted here.
ReplyDeleteAdvertising agency in Indore