Who is to be blamed for a wrong association? There were days when celebrities were roped in for endorsing brands based on the values that were associated with him/her. If Kapil Dev endorsed Boost, it was because of the values associated with him, a sports star—endurance, strength, popularity, winning, likability, etc. And one likes to believe that such a deep thought process is involved even today. And, the common man is expected to think that the celebrity uses the product. For example, when Katrina Kaif endorses Lux, people believe that she uses it herself. Otherwise no one would believe what she says about the brand, right?
Now see this..
A grand tripartite crime invloving the agency, the client
and Shah Rukh Khan has, in my opinion, been committed when he was roped in to
be YEPME’s brand ambassador. The world knows how rich the man is. The world
knows his fashion interests. And the world also knows he does not wear YEPME!! Come
on, whom are you kidding??!!
YEPME is by no means a fashion brand. A quick look at their
website will tell you that most of their products are priced around 600. Indian
Rupees, not American Dollars. So what were the three of them thinking?! This is
as good as saying Amitabh Bachchan rides on a Scooty Pep!
Originally posted in http://www.greatlakes.edu.in/blog/
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