Delsey-ly Unreal!

I know of slice-of-life ads, I-wanna-be (aspirational) ads, anything-but-true funny ads, functional ads, etc. But a stupid, it-means-nothing ad is difficult to come across. I found one! But trust me, I'm not delighted. It is definitely not like finding truffles! It is more like finding a rotten mushroom. 

Okay, just see this one.

10 marks to anyone who can tell me why this visual was used! 

Well, let see. It is Delsey Paris, so the Eiffel Tower. It is unisex, so we have a male and female. Fashion product, so swankily dressed models (on a cycle?????). What a way to put together an ad! What I just can't seem to understand is why the hell the woman is pulling the suitcase while on the cycle! Who does that?!!!! WHO DOES THAT??!! 

I don't know who the agency is, but I think they were playing Lego while making this ad. Label the blocks with all that you want and then just pile them up! 

Oh, I forgot the discount bit. That's there too.