'Feels That Bad' in the end - Volkswagon Polo

A nice ad tapping the sentiments of the second child. 


He always gets second-hand stuff, from books to uniform to shoes to cycles. He looks at the older brother with longing. Natural.

Now this is where we all expect a major twist in the tale. But does it happen? Well, I wouldn't be writing this if it had, right?! 

Looks like the director/writer didn't know how to end this. The last shot shows a guy driving a Polo overtaking another car. It is fair to expect viewers to assume that the guy driving the Polo is the younger one and the other driver is the older brother. Is it obvious? No. Will people miss it? Definitely. But the bigger issue here is this. Since the other car is never shown, for all you know, the other guy could be driving a BMW!! 

My point here is very simple. Viewers expect a twist in the tale and there's nothing here. A sad ending to an ad beautifully begun. Really 'feels that bad' in the end!

DDB Mudra.. expected more after the Union Bank ad.