Why the hell will you use a celebrity to sell a premium luxury saloon!!
I was always under the impression that you target the aspirational buyer using celebrities. A car that costs 92 lakhs is no way bought by the aspirers! And if you think you can make a man spend 92 lakhs showing Kareena, I'm sorry, you have no clue about the consumer's mind.
And BTW, the ad shows more Kareena than the car. Looks like the car is just incidental.
You completely lost it Spark44, London!
How do you sell a premium saloon? See this ad for Audi A6.
Love the way the logo comes together at the end of the A6 commercial.
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