Tuesday, 22 July 2014

Naseeruddin Shah Wasted!

Just in case you haven't seen this ad, please do before you read on. 



Now, tell me something, half way through the ad, what did you think the ad was for? Do you have the habit of guessing what ads are for? I do. Going by the colours, music, actors, dialogue (monologue, here) etc, I really thought it was a surrogate for a liquor brand. Some scotch perhaps! 

You thought so too? Well, It's not your fault. The treatment of the ad is exactly like that. 

Such a dark ad for a financial services company!! Are they referring to our futures (as clients)? ;-) 

Looking at Bajaj Finserv's logo, I would assume that the house colours would be blue and white. So why does the ad show only shades of grey? Why could they not have shot the same ad in bright sunlight? It would have reflected the brand values better and given consumers some confidence!

Plus, I'm sick of stupid word play. 'Would history have remembered Alexander the Good?' Has history remembered Anjezë Gonxhe Bojaxhiu? No!!! Because she was known to the world as Mother Teresa. Come on guys, heroes are always described using extreme superlatives. There's nothing more to it! If Alexander was known as 'Alexander the Good', the world would have remembered it that way. Period. 

Way off the mark O&M, Mumbai! I'm surprised! I would have thought it was some amateur agency! 

4 comments:

  1. Also, what's that violin doing over there?

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  2. The fact that the whole ad isn't shown on TV makes it even worse!

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    Replies
    1. True. I have never seen the entire ad on tv.

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