A woman making a pregnancy announcement? That's what I thought too! One thing is the model's posture and add to that the red box and the megaphone!
This is a problem when the agency/client refuses to think beyond the corporate colours. One glance at the ad should have told them to change the colour of the red box.
Dentsu Marcomm, please see the ads you create before sending them out!
Just for fun: Did you notice the 'On Time Guarantee' mnemonic on the top right, right above the megaphone!?
At first sight it actually looked like an ad for some umbilical cord blood bank. The mnemonic screams desperation. Bad placement. Worse is attempt to highlight it.
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