Are good ads becoming rare nowadays? Most often I'm left with a 'Kuch Bhi??!!' feeling. I'm sure you can relate to that.
Here's a good one that's running on TV now. This TVC is part of a 5-ad campaign featuring a family headed by veteran actor Pankaj Kapoor.
This is not the first ad of the campaign, but doesn't matter! The ad shows the family at a jewelry shop. It is debatable if such a retired father would take his wife to TBZ Jewellers! The ad opens with the wife trying out necklaces and Pankaj trying to manipulate her choice keeping in mind his budget. The son who realizes this takes his phone and transfers money into the father's account. The father gets a message on his phone saying that money has been deposited. The father immediately understands what has happened and looks at his son in an absolutely touching shot. I'll let you see for yourself rather than typing all these words!
The slice of life ad has no excesses, no 'ewws', and leaves nothing imcomplete.
Congratulations DDB Mudra, good job!
Here's a good one that's running on TV now. This TVC is part of a 5-ad campaign featuring a family headed by veteran actor Pankaj Kapoor.
This is not the first ad of the campaign, but doesn't matter! The ad shows the family at a jewelry shop. It is debatable if such a retired father would take his wife to TBZ Jewellers! The ad opens with the wife trying out necklaces and Pankaj trying to manipulate her choice keeping in mind his budget. The son who realizes this takes his phone and transfers money into the father's account. The father gets a message on his phone saying that money has been deposited. The father immediately understands what has happened and looks at his son in an absolutely touching shot. I'll let you see for yourself rather than typing all these words!
The slice of life ad has no excesses, no 'ewws', and leaves nothing imcomplete.
Congratulations DDB Mudra, good job!
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