Marrybrown was established in the 20th century. Sounds like history? Well at least the logo looks exactly that. The Marrybrown logo has undergone no change whatsoever ever since the fast food chain's launch in 1981.
I'll now let you in on a secret. One of the many on how agencies make the kind of money they do. The first thing every (well, almost) new agency wants to change is the logo. Every time! (Read this as an opportunity to change every single marketing collateral already created and in use! Don't forget the billing!) Everything else comes later. Trust the agency guys to come up with compelling reasons. What's the connection? All I'm trying to say is that this sad little logo hasn't even got that opportunity.
Consider competition now. See how the other logos have evolved
I'm definitely not advocating a change in logo every whatever years. But styles change, new types are created every day. Different combinations of styles, colours and types are in vogue at different times. If you do not change with the times, all the best! Or should I say, best of luck?
Grow up guys! Do something about your logo!
Disclaimer (I told you I'm habituated to adding disclaimers!):
All the pictures used are just taken from the internet. Thank you wikipedia.org, famouslogos.us and ksdesignblog.blogspot.com.
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